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31Minutes is a monthly, half-hour (and one minute!) podcast co-hosted by H·A ThirtyOne Principal and Creative Director Karyn Adams and Content Strategist Karen Black. Guests of all ilks join us to identify and explore “best ideas” to help inspire higher ed marketers, communicators, and leaders from across departments.

Mar 12, 2019

This month we talk with Liz Gross, founder and CEO of Campus Sonar, about her company’s tailored and human approach to the field of social listening. Liz breaks down what social listening truly is, what it is not, and how it can be used in higher education (or any enterprise.) Learn how real social listening goes far beyond software, AI bots, and engaging with your students and alums on social channels, and how it provides invaluable information that, when analyzed well, can be a game-changer for your institution's strategic goals. (Plus, special guest...Moxie!)